The UK’s first off-the-shelf consumer Paternity testing kit

Background
• DNA Paternity testing in the UK is a fast growing market, made more popular by the increased public awareness and the availability
of testing.
• It is estimated that the UK DNA Paternity testing market was worth around £30 million in 2008 (Source: Reuters November 2008)
• Research suggests that 10% of fathers are not the true biological fathers of their children. This potentially means that 1.1 million
fathers in the UK in the age group 15-59 are not the true fathers of their children.
• Established in 2004, UK based Anglia DNA Services have become the UK’s leading provider of DNA testing services
• Anglia DNA are accredited by the UK Accreditation Service to the ISO 17025 International Standard for paternity, maternity and sibling
testing and also accredited by the Ministry of Justice to carry out parentage tests directed by the civil courts in England and Wales under
Section 20 of the Family Law Reform Act 1969.
• Pasante have worked together with Anglia DNA Services to develop and launch the “UK’s first off-the-shelf consumer Paternity testing kit”
• 3 years of extensive research and development have gone into bringing this product to market.
Each Assure

Benefits of Assure DNA test
- Provides peace of mind so you can put any paternity doubts to rest and get on with your life
- Is simple and easy to use. Coloured mouth swab for each participant. Pain Free
- Provides results in excess of 99.99% - giving trustworthiness to product
- Confidential results supplied by an accredited UK Laboratory
- Results back in 5 working days with a 24 & 48 hour express service available
- Dedicated consumer helpline providing guidance and support
- Includes an instructional DVD – giving value and credibility to the product
- Is not about ‘stealth testing’, it is an ethical product – you will not get an authorised result without signed consent from all parties.

Pricing
There is a 2 step pricing structure.
Consumer initially pays £29.99 for the Assure DNA Paternity Test collection Kit purchased from Pharmacies
There is an additional lab processing fee payable of £129
Total cost for the test and lab processing fee is £158.99

Step-by-Step Instructions 

STEP 1
Begin with the mother. Fill in all details to the front of the mother¹s pink sample collection envelope. Be careful not to touch the inside of the envelope.

STEP 2
Carefully open mother¹s swab packet by peeling back the flap and remove one pink swab. BE CAREFUL NOT TO TOUCH THE HEAD OF THE SWAB.

STEP 3
Holding the stick end of the pink swab, gently but firmly, rub the head of the swab inside the mouth on the inner cheek (on both sides of the mouth) for about 30 seconds. Gently shake the swab in the air for a few seconds to dry. BE CAREFUL NOT TO PUT THE SWAB DOWN OR TOUCH THE HEAD OF THE SWAB.

STEP 4
Place the used pink swab into the mother¹s pink sample collection envelope.

STEP 5
Remove the second pink swab from the packet and repeat steps 3 ¬ 4 and seal the mother¹s pink sample collection envelope.

STEP 6
Next, complete steps 1-5 for the child using the child¹s yellow swabs and yellow sample collection envelope.

STEP 7
Complete the sampling by repeating steps 1-5 for the father, this time using the father's blue swabs and blue sample collection envelope.

Finish by:
Enclosing appropriate I.D. for each person taking part, completing the consent form, and make your payment (see below).
You will need to supply a copy of Identification for each person taking part in the test (see over for acceptable I.D. for each participant)
Please ensure you complete the consent form in full ensuring that you sign where required.
DETACH YOUR REFERENCE SLIP AND KEEP THIS SAFE - THIS CONTAINS YOUR UNIQUE CASE REFERENCE NUMBER.

Each Assure DNA pack consists of:
• 3 colour coded sets of two cheek swabs (pink- mother, blue- father and yellow – child)
• 3 colour coded sample collection envelopes
• Full easy to follow instructions
• Instructional DVD containing essential information
• Consent form
• Terms and Conditions
• Postage-paid envelope